Taking inspiration from the world’s most enduring designs while embodying the essence of nature, Alden Home creates furniture that marries timeless aesthetics with modern elegance.
At Alden Home, formerly known as Alden Parkes, the world of furniture design transcends the ordinary. Inspired by the beauty of nature, Alden Home’s transformative rebrand promises a refreshing perspective on design, combining timeless aesthetics with modern elegance.
This transformation marks the union of age-old craftsmanship with a fresh, forward-looking design ethos. The rebrand encompasses a revitalized visual identity, a strategic creative approach, a brand-new website, and the unveiling of the Alden Home Showroom at IHFC during the Fall 2023 High Point Furniture Market in High Point, North Carolina.
A Legacy of Timeless Elegance
For the founders of Alden Home, Lynne and Khrys McArdle, their 17-year journey has been characterized by an unwavering passion for artistic design, deepened through global travels and their steadfast commitment to authenticity. Their evolution has led them to a profound realization – that nature herself offers an unparalleled design playbook.
The Alden Home rebrand is a testament to this, emphasizing their dedication to premium materials, meticulous craftsmanship, and the understated elegance found in the natural world.